Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
![The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41msTiS9foL._SX334_BO1,204,203,200_.jpg)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
![Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… " Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… "](https://pbs.twimg.com/media/Dc2BP-kXUAATw9S.jpg)
Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… "
![Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books Brand Gap, The: Revised Edition (Aiga Design Press): Amazon.co.uk: Neumeier, Marty: 0785342348101: Books](https://images-eu.ssl-images-amazon.com/images/I/41C0mm4b7UL._AC_UL320_SR214,320_.jpg)