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Burberry partners with WeChat to strengthen online presence in China
Social Retail - Burberry
Xinjiang cotton controversy spills into virtual battle, as Tencent removes Burberry outfit from Honour of Kings, China's top game | South China Morning Post
Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches
Burberry designed character skins for China's biggest video game - The Verge
Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
Burberry, Tencent Team For Social Retail Store | PYMNTS.com
Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen
Social Retail - Burberry
Burberry shifts B Series China fashion brands online... and sells out in record time - China Direct
Another brand to add to the trash": Burberry ad campaign controversy explained amid intense online backlash
Burberry tests “social retail” in China's tech capital | Vogue Business
Burberry tests “social retail” in China's tech capital | Vogue Business
How Burberry is conquering China - Marketing China
Campaign Spotlight | China: Burberry's Chinese New Year Film by BBH China conveys the optimistic message of new beginnings - adobo Magazine Online
Social Retail - Burberry
Social Store - Burberry opens the First One in Shenzhen
Social Retail - Burberry
Burberry and Tencent collaborate on interactive WeChat shop in Shenzhen
Burberry designs skins for Honor of Kings characters - BBC News
Online meets offline - Burberry teams up with Chinese tech giant Tencent for the world's first social-retail store - Luxurylaunches
The Future Of Luxury In China Is Online - CB Insights Research
10 Sensitive Topics Fashion and Luxury Brands Must Avoid in China