Stand for Something: Brand Activism at Nike” – Christian Sarkar and Philip Kotler
Nike Mission Statement and Vision Statement In A Nutshell - FourWeekMBA
Nike case study: Get inspired by the best Nike ads of all time
What You Can Learn from Nike Branding Strategy | Rival IQ
Nike brand purpose | The Branding Journal
Brand purpose' delivering ad impact but Nike dissent demonstrates its dangers | MyCustomer
Vision Statements of Top Brands. As a part of a brand's strategy… | by Arek Dvornechuck | Ebaqdesign™ | Medium
INTRODUCTION - NIKE Just Do It is an example of a brand campaign that tapped deeply into the authentic character of Nike's brand values and brand. - ppt download