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Lufthansa on why having one agency model 'doesn't work'
LIGANOVA . The BrandRetail Company - Get to know our speakers: Meet Alexander Schlaubitz, VP Marketing, Lufthansa! In 2013 Alexander Schlaubitz joined Lufthansa as Vice President of Marketing, in charge of the
DDB-Holdingchef Alexander Schlaubitz: "Wir waren noch nicht gut genug"
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Lufthansa on why having one agency model 'doesn't work'
Brand Building: CMO Slambook: How Lufthansa's Alexander Schlaubitz turned around the airline brand, ET BrandEquity
Get soccer fever, experience Lufthansa and discover Brazil - PressReader